"Create interesting, valuable, share-able, entertaining content that can truly teach someone something, and do it all for free.
...and then do it again and again."
For example, if you are out there saying you are the #1 company in the field of solutions for office furniture you better back that up with some free tools that can help me out right now, for free. Give me some ideas right off your homepage that I can implement without much hassle. When I follow your Twitter account I want links to helpful content, not only to things that your company created, but anything I may find useful.
It's really easy for a company to show they are clueless in today's marketplace with barren websites devoid of any useful information or no social media accounts that let me interact with you and ask questions.
Spend some time in content development and you will get more customers and not just the "tire-kickers" to your site.