Wednesday, October 04, 2006

Why can't people just know?

You know the situation, you are guiding a project and parts have to be completed by other people, you get their work and it just looks like crap.

I know that I can't expect everyone to get it when it comes to marketing but people use some common sense! If you were to step back and look at the thing you just created would you take the next step and fill out that form?

A simple usability test is just close down all browsers, wait a few minutes, open up that page again and pay attention to where you are looking. Pay attention to your gut reaction, is it one of pride?

It’s just so frustrating when tech people have the mindset of a robot and think "this is my task, complete task, on to next task" rinse and repeat. You need specific instructions, fine but for the love of god think outside that little task box and react to things!

Don’t give me the excuse of “well you’re the marketing expert; you have to tell me exactly what to do.” Should I include breathing in the project request? Why not? Since you are following the task list to the dot how can you include something as complicated as inhaling and exhaling in there?

Ugh…I never feel as alone as when I waste time explaining ever single little infinitesimal detail to everyone involved so something incredibly simple can get done.

Monday, February 13, 2006

I am on to my new gig...well I am officially starting at Kodak on February 27th. I am going to be the Online Marketing manager in their Graphic Communications Group. Leaving will be hard and I am not looking forward to these next 2 weeks.

So how did it happen? All I did was answer and ad posted by a company called Datrose a few weeks ago. They did not mention who the company was in the ad but I fit the skillset they were looking for. A recruiter called me a few days later and gave me more details on the position.

Turns out it was a contract position, yikes...

My first reaction was, what about health insurance? How long is the contract for? Is this going to work for me?

Well the Datrose recruiter answered all those questions for me and it helped.

Then I had the interview. Got a good rundown of the need and the expectations, things were looking better and better.

Went in for the second interview, this time with other team members. That too went well. I was really feeling it after that. That voice inside your head that tells you "this can work, I can make this work." There are risks involved, but without risk there is no reward. I was comfortable with the level of risk.

After sorting out a few details I officially gave my notice last week. It was very hard to do. Getting the position at enabled us to move out of NYC and eventually get a house and have our kids. That's a lot and I appreciate that. Even so, its time to move on.

Tuesday, January 03, 2006

I am starting to work out this years Get Found seminar. We decided the topic for this year is going to be Local Online advertising because I feel like there are more opportunities out there for local businesses, they just need to learn more about them.

I am thinking we can attract a larger group to this years event. Any business who spends almost any level of marketing dollar to market locally would find this event interesting.