My Resume

Summary

17+ year track record as an Online Marketing Director/Product Manager with experience in lead generation, social media marketing, search engine optimization, online advertising, e-mail marketing, online media buying, web site analysis, and online community building.

Experience

Digital Media Manager, WROC TV Channel 8 - RochesterFirst.com 9/14-10/15
  • Directed a team of 10 sales people to sell online advertising products that incorporate programmatic, contests, pre-roll video, social media, television, and various other elements.
  • Trained sales staff on all elements of effectively selling social media and online advertising that drove a 20% increase in revenue year over year.
  • Oversaw the successful redesign and relaunch of RochesterFirst.com resulting in 15% higher pages viewed per user.
  • Provided direction on company social media strategy including the hiring of dedicated Social Media Manager in order to increase engagement on Facebook, Twitter and LinkedIn.
Manager, Digital Marketing, Qualitrol 1/13-9/14
  • Built a best in class digital marketing program from the ground up to drive exponential growth.
  • Created Landing Pages that generated 30% conversion rates producing hundreds of new leads for Sales.
  • Managing the Qualitrol website that produces 300-400 leads a month resulting in $400k-$600k in additional sales funnel value.
  • Directing an inside sales team to find and create revenue sources from new industries.
  • Created and managed all Social Media channels for Qualitrol with a concentration on LinkedIn. Followers have increased by 350% since Jan 2013.
Online Marketing Manager Kodak.com, Eastman Kodak 2/06 -1/13 
  • B2B Campaign Manager driving online marketing channels for Kodak CRM initiatives. Built an online platform that saves over $300,000 annually in agency fees for online campaigns.
  • Manager of the Graphic Communications Group website that has grown to 100k monthly users and over 2,000 leads generated yearly.
  • Manager of Kodak.com corporate website which serves as a portal to all Kodak products.
  • Founder and manager of Kodak’s B2B Social Media channels including Twitter (@kodakidigprint), Blog (growyourbiz.kodak.com), YouTube (KodakB2B) and Facebook page (KodakForBusiness).
  • Speaker at multiple marketing events such as the B2B Marketing Magazine Breakfast(New York City), Graph Expo(Chicago) and local Rochester American Marketing Association events on Social Media.
Internet Media Director, LogicalSolutions.net 6/02 – 2/06 
  • Founded the online media buying and SEO division of LogicalSolutions.net.
  • Increased department revenue over 600% in 2 years.
  • Expanded client base to include Bausch & Lomb, Wegmans & Harris Interactive.
  • Produced annual seminar on online advertising that averaged 600 people.
Online Advertising Sponsorship Director, DoubleClick Inc. 1998 - 2002 
  • Implemented and managed $5MM+ in Online Advertising Sponsorship revenues.
  • Negotiated numerous annual deals with clients such as Morgan Stanley, IBM, and HP.
  • Developed new revenue channels for websites including NASDAQ, Macromedia, and TIME.com that increased their ad revenue by 20-30%.
  • Targeted key industry sectors and developed online advertising sponsorship packages for the Sales team that increased sales yearly.

Certifications 

IAB Digital Ad Sales Certification 2014-2017

Education

State University of New York at Buffalo - BA, Communication 1992 - 1996
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