Wednesday, October 27, 2004

Balance SEO With Brand Clarity

Martin makes a really interesting point here that gets overlooked: "I asked my search engine optimization (SEO) company what I should do to reach the number-one spot. The answer was simple: Redesign the entire site, rewrite all the copy, and upload content I'd ordinarily never consider including on the site."

That makes me wonder, why is that? If the content is relevant for the business that you are in why not put it on the site? A site is there is establish your brand and in order to do so you have to offer value and value on the web is content, plain and simple.

I really don't believe that there can be too much content on a web site. Of course if its poorly organized then the content overload can be a negative but that is up to the information architecture to clear up. If the content is relevant to your site then put it on there but make sure you understand the hierarchy of how people want to get that information.

If someone only wants a summary of how your product works don't force them to read an entire white paper to do so. Put that summary up front and include links that let the user go as deep as they want to. As long as you give the user choice to get to those different content levels and its in a logical structure no one will complain about content overload. They will probably appreciate your willingness to offer the information, and that would lead to a positive brand experience.

Thursday, October 21, 2004

When you say the word "blog" to someone else that isn't that familiar with one, do you just cringe a little? I mean what a blog is is great, but that name, blog. Its just so....silly.

I know blog is short for weblog(which I happen to like better) and to write in a blog is blogging and I am a blogger...ugh......really I feel like 14 years old just writing this sentence. Can't we call it something else? Why didn't online journal catch on as a name?

Now that businesses are "blogging" and finding levels of success this business will mature. How do we move it into the more mainstream thinking of today's business decision makers?

actually I can answer that last question, we don't. Its going to take a few years and a few case studies to get the ball rolling on making blogging get more respect despite the name. Right now I will have to keep enduring those funny looks when I utter the word "blog."

Thursday, October 14, 2004

Google Desktop Search Download

I am installing the newest bell and whistle from Google to see whats its all about. After reading the overview in Search Engine Watch it seems like it would have useful functions.

Now if I can only think of some interesting things to look for...

Wednesday, October 06, 2004

Today was the first of a "Lunch & Learn" series of talks that I am putting on here at work. They are basically designed to spread the word that internet advertising is a highly measurable form of marketing and should be taken very seriously.

It was good to speak to a full room of people about something that I am passionate about and love to give advice on. The questions I got were good and pretty predictable. No one really tried to challenge the notion that you should spend money on online advertising, which I guess is good but I would have loved to start a debate there as well :)

Maybe next time someone will stand up and say "Brian this is a bunch of horse crap, I am gonna go open my yellow pages and look for some ads there!"

Monday, October 04, 2004

How many times have I walked into the IT department and found this scene?