Tuesday, November 23, 2004

New York Daily News - Sports - Players insist line is crossed two ways

Punish the fans! Why can't this become a mandate? When you have the combo of alcohol and morons who bought tickets and think that gives them the right to do anything its a terrible situation.

There needs to be some sort of permanent harsh punishment for fans who do this crap at sporting events. Period.

How about this, a fan that gets fingered for this type of crap gets labeled based on the severity of his/her actions?

Maybe people get tagged similar to the way sex offenders get tagged when they commit those types of crimes. Basically whenever these morons try to buy tickets again(at least under their name) they have to pay an extra fee or the tag could give the venue the right of refusing to admit that fan, even if its a different sport.

For some reason people think they are totally anonymous when they are acting this way. Just watch the end of the brawl when the players are going into the locker room. Those fans pouring beer on them are cowards. Find them. Call them out to task, make them an example of being responsible for your actions and not anonymous.

Oh and stop selling beer at halftime, or earlier. The greedy venue owners don't need to squeeze anther 43 cents of profit out of fans for their beers. If you want to get drunk and be an ass run for president.

Tuesday, November 09, 2004

New York Daily News - Sports - Lenny's pal goes as Isiah's steps in

This is yet another frustrating part of the drama that has become the New York Knicks over recent years. Isiah just take over the job already! What's the point of all this pussy footing around?

Watching the home opener the other day make me physically ill. It was like watching paint dry. The entire Knick team plays one on one, they don't move without the ball and can't guard anyone outside. They are so boring to watch its going to take a lot for me to pay any attention to this "team" the rest of the season. Who do you root for on this team? Maybe that new 19 year old kid and Sweetney but that's about it. I'm sick of almost the rest of the entire roster. Where is Mike Doleac when you need him?

Friday, November 05, 2004

I haven't posted anything about any NY teams lately so here is a quick take on some current events:

  • New York Mets - I love the Willie Randolph hiring, I think this is the right move for this team right now. Its not a talent problem with this group, its a leadership one. That clubhouse needs something, I hope Willie has the answer.
  • New York Giants - This is a hell of a turnaround from last season. I mean that team just plain quit on the coach and their fans. It's such a testament to what coaching can do to team, since the roster is basically the same from last year. Its also pretty amazing what can happen when you don't turn the ball over, thank you Mr. Barber.
  • New York Knicks - the season just started and I am not too sure about them yet. Crawford seems entertaining but I have had a hard time really rooting for this group. There is just something about Marbury and Houston that grates on my nerves.

On a entirely different note, I wanted to give some help out to a friend of mine who just started his own web site helping people sell on eBay. I will write a bit later about how hard it is these days to get a good looking, credible website up and running without professional help.

Wednesday, October 27, 2004

Balance SEO With Brand Clarity

Martin makes a really interesting point here that gets overlooked: "I asked my search engine optimization (SEO) company what I should do to reach the number-one spot. The answer was simple: Redesign the entire site, rewrite all the copy, and upload content I'd ordinarily never consider including on the site."

That makes me wonder, why is that? If the content is relevant for the business that you are in why not put it on the site? A site is there is establish your brand and in order to do so you have to offer value and value on the web is content, plain and simple.

I really don't believe that there can be too much content on a web site. Of course if its poorly organized then the content overload can be a negative but that is up to the information architecture to clear up. If the content is relevant to your site then put it on there but make sure you understand the hierarchy of how people want to get that information.

If someone only wants a summary of how your product works don't force them to read an entire white paper to do so. Put that summary up front and include links that let the user go as deep as they want to. As long as you give the user choice to get to those different content levels and its in a logical structure no one will complain about content overload. They will probably appreciate your willingness to offer the information, and that would lead to a positive brand experience.

Thursday, October 21, 2004

When you say the word "blog" to someone else that isn't that familiar with one, do you just cringe a little? I mean what a blog is is great, but that name, blog. Its just so....silly.

I know blog is short for weblog(which I happen to like better) and to write in a blog is blogging and I am a blogger...ugh......really I feel like 14 years old just writing this sentence. Can't we call it something else? Why didn't online journal catch on as a name?

Now that businesses are "blogging" and finding levels of success this business will mature. How do we move it into the more mainstream thinking of today's business decision makers?

actually I can answer that last question, we don't. Its going to take a few years and a few case studies to get the ball rolling on making blogging get more respect despite the name. Right now I will have to keep enduring those funny looks when I utter the word "blog."

Thursday, October 14, 2004

Google Desktop Search Download

I am installing the newest bell and whistle from Google to see whats its all about. After reading the overview in Search Engine Watch it seems like it would have useful functions.

Now if I can only think of some interesting things to look for...

Wednesday, October 06, 2004

Today was the first of a "Lunch & Learn" series of talks that I am putting on here at work. They are basically designed to spread the word that internet advertising is a highly measurable form of marketing and should be taken very seriously.

It was good to speak to a full room of people about something that I am passionate about and love to give advice on. The questions I got were good and pretty predictable. No one really tried to challenge the notion that you should spend money on online advertising, which I guess is good but I would have loved to start a debate there as well :)

Maybe next time someone will stand up and say "Brian this is a bunch of horse crap, I am gonna go open my yellow pages and look for some ads there!"

Monday, October 04, 2004

How many times have I walked into the IT department and found this scene?

Monday, September 27, 2004

Knowledge management: Are you too busy to think?: September 27, 2004: New Thinking by Gerry McGovern

I always wondered why people put in so many hours sitting behind a desk. You would hear some people say "well you have to work 60 hours a week to show your dedication."


I could get a monkey to wear a nice tie and work 70 hours a week and still have nothing to show for it. Its the quality of work not the quantity of hours that matters. Show me someone who can produce results and I will go with that person over the guy who is staring at his laptop at 8pm wondering how to complete his projections.

Quality over quantity.

If it took someone all weekend to finish something the first thing I ask is "why?" If there was a tight deadline then would't it have been more efficient to work smarter before that deadline so it wasn't so tight in the first place? Did that person or team stay all weekend to complete work they could have done in the 40 hour work week but didn't? Why did that not happen? Get to the root of the problem, and work more efficiently to solve it.

There are always going to be exceptions to this rule but it doesn't have to happen as often as it does. Work smarter in the time you are supposed to and then you will see better results.

Thursday, September 16, 2004

Aks Jeeves

Finally a search engine that tells you what it feels. The complicated algo here must have been years in the making.

Try a few queries and see how you can never go back to Google again.

Tuesday, September 14, 2004

Straight Talk About Blogs: Do You Really Need One?

Having been attempting this blog for a while the question of do you really need a blog is very relevant to me. On the one hand its a great method of self expression, to put your thoughts(sometimes raw) on record. On the other hand it feels like shouting in the middle of the empty desert. Is anyone hearing me?

My reaction to that question would be, if you have to ask...Of course not enough people are.

Writing is tougher than it looks. Sometimes you think you have all these things to say about a subject then you start actually writing and there is this one sentence just sitting there. Such a lonely sentence it is.

That last paragraph made no sense since it just appeared there with seemingly no transition. That's a good example of breaking the writing flow. I bet I lost some readers with that mistake.

I am going to bold this sentence to make it look like a very important point.

I already know I will look back at this blog a few years from now and laugh my ass off at it...

Friday, September 10, 2004

More on Media Addiction - Or Is It Just American Productivity?

I've always found it so completely sad to watch co-workers in the interactive industry staying at their office at all hours to work. Guess what people, you are not saving anyone's life with your work. It's this country's sad addiction to work that makes our overall lives miserable.

Really what are you doing right now that is so darn important that it can't wait until tomorrow?

Go home, see your children, wife, husband, friends, relatives etc. No one ever said on their deathbed, I should have worked more...

Tuesday, September 07, 2004

The summer is winding down allthough it hardly felt like "summer" up here in western ny at all with all the rain. So I can't say that I am in a great mood right now since the weather sucked all the life out of summer and now we face the western ny winter in all its glory.

I am also dreading the 4th quarter rush in search engine CPC advertising. This is the time when all the businesses are jumping into the game and raising prices on all the B2C words out there. I know its all fair game but I also know that almost none of them are really tracking their ROI by word, they are just ego bidding and thats not helpful at all. So the people doing it the right way are playing agsinst all these hot button bidders along with all the other pressures of producing for the 4th quarter.

Friday, September 03, 2004

What Can Search Tell Us About the Future of Marketing?

Amen brother! This piece does a great job of explaining exactly how the search advertising model is changing the way advertising will be bought and sold.

Here is the shock for the old school ad people: You now have to be accountable for the ad dollars that are spent! You can't justify an ad buy just by saying how many people may or may not have seen an ad at a given time.

The time has come to justify marketing dollars and search is only the beginning.

Tuesday, August 31, 2004

I finally got a Gmail account. Of course this puts me in the category of "late-early adopter" but I don't much care for labels. In case you are interested I secured the hotly contested name of "bnizinsky" at gmail.com. that's right people, its all mine....

Monday, August 30, 2004

The Consumer Is Taking Control of Advertising

The title of this article almost sounds like those blaring warning signals you get in the National Enquirer about the end of the world. Maybe for some ad folks this could be the case.

I have always been exposed to online advertising and its ability to target a person so I see that level of targeting as normal. I sit and ask how radio ad salespeople talk about return on investment when you can't really measure how well a radio ad is doing? I know, I know there are ways to try and measure the results but those ways are not always implemented and still companies pour money into the medium in the hope that sales will increase.

Anyway the point I am trying to make here is that for all the beatings that online advertising takes from offline media, the models that are being forged now are the ones that alladvertisers will have to adhere to in the not so distant future.

Friday, August 27, 2004

Linguistics prof. George Lakoff dissects the "war on terror" and other conservative catchphrases

I ususally don't include politics in my writings here but after reading this interview I just needed to.

No matter what side of the fence you are on, even if you and tip toeing on top of it, this interview outlines some of the language that is being used in the current political debates and some of the implications of it. What does the "War on Terror" really mean? The answer gets broken down very well in this well thought out interview.

The next time some blow hard yells how you are anti-american if you don't support the "war" in Iraq, try to get them to read this, if they can read at all...
Linguistics prof. George Lakoff dissects the "war on terror" and other conservative catchphrases

I ususally don't include politics in my writings here but after reading this interview I just needed to.

No matter what side of the fence you are on, even if you and tip toeing on top of it, this interview outlines some of the language that is being used in the current political debates and some of the implications of it. What does the "War on Terror" really mean? The answer gets broken down very well in this well thought out interview.

The next time some blow hard yells how you are anti-american if you don't support the "war" in Iraq, try to get them to read this, if they can read at all...

Thursday, August 26, 2004

Wired News: RSS Attracts Really Serious Money

While I am all for RSS as a distribution technology, I have to ask the question, what is the business model here? I mean really how is Technorati going to make money?

Its things like this that makes me feel that VC investors have not learned any lessions from 1998...

Thursday, August 19, 2004

Blogversations - A Better Way to Market

This is an interesting idea. It seems like they want to put a level of management and automization into the process by which an influential blogger cites certain products or services in their blog.

The ideal situation would be if a blogger writes a positive review of a product that would influence the readers into buying it or creating more word of mouth buzz.

Will this work? So far it seems that the blogging community and its readers are pretty wary of plans like this.

Some other questions that come to mind:
- What is the determining factor in selecting blogs for the network?
- What are the levels of reporting that will be provided?
- What is the rev share for the blogger?
- How will ads be sold, CPM? CPC?

The blog ad space will settle eventually and it will be the companies with the best models that will survive.

Thursday, July 01, 2004


Hey I'm not evil! But i guess you can't argue with the math here.

Tuesday, June 15, 2004

Search Challenge: Evolve from "Result" to "Response"

Great article. It brings up a point that has been bugging me for a long while now.

Most current SEO people are former geeks who were the webmasters for certain websites. Their knowledge is steeped in pagerank reverse engineering and server side redirects but ask them a marketing questions and you get the deer in headlights look.

There are not enough experienced marketing people in the SEO industry yet. With a few notable exceptions, most people who can "optimize your site for search engines" know all about the technology and nothing about marketing plans and people.

Monday, June 07, 2004


Its amazing to think that someone so young can have it but I would say that Nathan surely has it already. He is almost 5 months old and he has more personality that some adults I know.

He will smile at you, sometimes just because you are looking at him. He will give you this shy guy type smile sometimes that is just wonderful to see.

He grunts when he doesnt like what you are doing.

Nathan is starting to be really fun to be around. I hope that lasts forever. :)

Wednesday, June 02, 2004

Spam Rules Require Effective Spam Police

Why aren't the search engines doing this? It baffles my mind. But I guess since the compaints are coming more strongly from the SEO community rather than users at large then the SE's are likely not to care as much.

A whole bunch of pissed off users is worth more in lost revenue to a SE than a whole bunch of pissed off SEO geeks :)

Tuesday, June 01, 2004

Holy crap am I just plain tired! I haven't posted in a while and I started asking myself, why? Why am I not keeping this thing up to date?

Its pretty simple. I have the idea in my head that no one is actually reading this. There is no one coming to my site and blog so therefore I am doing essentially what most crazy people do, talk to myself.

That may be the case as this blog is concerned but that same mentality holds true for many businesses with regard to their websites. The difference there is that there actually are people on the site and that can be proven just by looking at some simple web stats. So why are they ignored?

People tend to focus on bringing in more people to their site. We need to rank high and promote the site better! But what about the people that are already there? What are you telling them? Do they get there and find your content crappy?

What if more of the people already finding your site actually made contact with you? Well most businesses don't understand this basic web concept. Give people a reason to contact you on your site and pay some attention to them!

Ok I have to rest my head again...

Thursday, May 20, 2004

What's a website?

Oh Brian that's simple, its that place I go to to find out more information about something.

Brian its the pages that Google takes me to when I ask it a question.

Its a jumble of images and text Brian.

What a stupid question Brian! Its our company brochure posted electronically so everyone can find it!

Brian its where I get to see a lot of nekkid ladies for free...

When I don't want to deal with anyone else because I cant find anyone that understand me, its where I end up.

A website? That's the crap we wasted $50,000 on 3 years ago cuz some geek in a ponytail told us we needed to get on the "information superhighway."

Brian a website is the only way our company is getting leads now, without it we would be failing.

I think the answer to that question can be found on a search engine no? Of all people Brian I would think you would know that...

That's AOL right?

I don't know Brian, you tell me.

Wednesday, May 19, 2004

Monday, May 17, 2004

If I ever, ever and I mean ever suggest that I want to watch a made for TV movie again just pull out a gun and blow me away.

I made the horrible mistake of watching that piece of crap "10.5" on NBC. Now this isn't a movie review since this "movie" doesn't deserve that much of my time.

What I wanted to talk about was the fact that a whole bunch of advertisers shelled out countless $$ to have their 30 second spot run with this piece of rabbit turd. It amazes me that agencies and media buyers would buy spots on a "movie" probably site unseen that's sold to them by some execs at NBC yet these same people have to be begged to allocate budget to online advertising! You can sit in front of these "marketers" and show them hard stats on how much more affective an online campaign could be and they still will turn around and vomit money at nonsense.

How can the networks wonder why they are losing audience share? When they churn out garbage like this they get exactly what they deserve.

Thursday, May 13, 2004

Wednesday, May 12, 2004

Ok I changed my template again...but I will stick with it this time I promise...

Monday, May 10, 2004

I don't have a ton to post about today, rough night with a nice thunderstorm rolling through and baby Nathan waking up early for a snack...

I like the new features of Blogger especially the new templates. I am not 100% in love with the one I chose but it will due for now.

Tuesday, May 04, 2004

Kentucky Derby 130 | 2004 |

This is one sureal event. Did you see the women with their plantation owner hats on? So this is what the new south is like...

Friday, April 30, 2004

Feedroll...Freshly rolled news feeds for your site

This is a truly great service...take any RSS feed and Feedroll will let you easily customize it to fit into your existing site. Brilliant!

Wednesday, April 28, 2004

New York Daily News - Sports - Gary Myers: Elway understands Eli's draft dodging

The draft is a funny thing if you sit and really think about it. Imagine your name being put into a big pot and the word "potential this" and "potential that" slapped onto you.

Now you have finished college and are ready to start your gainful employment. In all other professions you are free to chose your potential employer. In the NFL(as with other sports) your employer has the right to choose you, and in most cases, you can't do a darn thing about it.

Now of course its a "privilege" to play in the NFL blah blah blah but not all teams are created equal as employment opportunities. There are some teams that are almost always bad. Maybe its their location, but usually its the lack of good management that makes a certain team tough to play for. So why can't a person have a say in who is signing their paycheck? What'ss wrong with saying no to an employer because of a bad track record? I know I would not want to work for a company that I didn't have any faith in to get the job done.

Tuesday, April 27, 2004

New York Daily News - Sports - Dolan dreams of adding Kobe

I can't say that I am all that excited about this one. Kobe has been a pissed off introvert brat since almost day 1 with the Lakers.

The Knicks season fell apart when the traded Van Horn and Doleac. That team was coming together, they had that great underdog feel to them, and they were winning games. I think there was a level that Van Horn and Marbury reached playing together this time around. Keith was pushing harder and playing better, and so was Doleac. Tim Thomas is a career underachiever and won't get any better with the Knicks.

Hopefully team chemistry will be the priority this offseason, but since its NYC and Dolan is a complete moron, it probably won't be.