The truth is that you create content online in the hope that it can get spread and shared enough to get that elusive label of "viral." (On a side note isn't it funny how the word viral online is this holy grail for most companies but offline its association is with sickness and death?)
There are tons of tips from people out there on how to make your video content more likely to go viral. I watched the below video from one of the people behind the successful TED Talks and she does an excellent job outlining how TED created their video content to increase their chances of being spread.
In case you don't have time to watch the whole thing here is the top points she makes:
- Think like a filmmaker
- Film for the super small screen(think tight shots)
- Start strong
- Evoke contagious emotions
- Don't forget to tell a story
The New Viral Video: From Keyboard Cat to Ideas Worth Spreading from Vimeo Festival + Awards on Vimeo.
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