The first thing I thought of as I awoke this morning was "boy I wish I could not only look at pictures online, but easily click on ads within the pictures I look at!" That is so brilliant!
Thats the business model of BritePic. You take your already boring shot of your pet sitting in a pot(oh how cute) and add even cheesier comments within the picture. In return for that "value" you are presented with a CPC add at the top of the pic.
Why do people need this? Was there an outcry from the masses about not seeing enough advertising on the web? Does BritePic actually believe that its even remotely intuitive for people to think that the photo they are viewing should contain an ad?
Also I love the picture they choose as an example. Its a freaking puppy in a pot on a stove!
This site deserves at least a 4 out of 5 on the craptacular scale.